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Pure Broking (Your Financial Broker)

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Privacy

Pure Broking Private Limited (TM) operates the web site accessible from the URL www.purebroking.com (the ‘Web Site’). Pure Broking Private Limited is committed to protecting your privacy and utilising technology that gives you the most powerful, safe, online experience that you can get anywhere else.

Pure Broking Private Limited does, however, gather certain information that is provided by you to the Web Site. Pure Broking Private Limited believes that by collecting this information Pure Broking Private Limited is able to provide you with a personalised web experience, and to assist its own sales team and advertisers in efficiently reaching an appropriate audience. Pure Broking Private Limited requests the minimum information it believes necessary to achieve this goal.

The following discloses Pure Broking Private Limited’s information gathering and dissemination practices for the Web Site
System Data

Pure Broking Private Limited uses your IP address to help diagnose problems with our server and to administer the web site. Your IP address is used to identify you and your shopping cart and to gather broad demographic information.

Registration Data

The Web Site’s registration form may require users to give us contact information (like their name and e-mail address), unique identifiers (like their PAN Number) and demographic information (like their pin code, age or income level). The Web Site uses customer contact information from the registration form to send the users information about Pure Broking Private Limited and promotional material from some of Pure Broking Private Limited’s partners. The customer’s contact information is also used to contact the visitor when necessary. Unique identifiers (such as PAN numbers) are collected to verify the user’s identity. Demographic and profile data is also collected at the Web Site. We use this data to tailor the visitor’s experience at the Web Site, showing them contents that we think they might be interested in, and displaying the contents according to their preferences. This information is shared with advertisers on an aggregate basis.

Order Forms

The Web Site uses an order form for customers to request information, products and services. The Web Site collects visitors’ contact information (like their e-mail address), unique identifiers (like their PAN number) financial information (like their account or credit card numbers) and demographic information (like their pin code, age or income level). Contact information from the order form is used to send orders, information about Pure Broking Private Limited, and promotional material from some of Pure Broking Private Limited’s partners to the visitors of the Web Site. The visitor’s contact information is also used to get in touch with the visitor when necessary. Financial information that is collected is used to check the users’ qualifications and bill the user for products and services. Unique identifiers (such as PAN numbers) are collected from Web Site visitors to verify the user’s identity.

Surveys and Contests

The Web Site’s online surveys ask visitors for contact information (like their e-mail address) and demographic information (like their pin code, age or income level). The Web Site uses contact data from its surveys to send the user information about Pure Broking Private Limited and promotional material from some of Pure Broking Private Limited’s partners. The customer’s contact information is also used to contact the visitor when necessary. Users may opt out of receiving future mailings; see the choice/opt-out section below. Demographic and profile data is also collected at the Web Site. The Web Site use this data to tailor its visitor’s experience at the Web Site, showing them content that it thinks they might be interested in, and displaying the content according to their preferences. This information is shared with advertisers on an aggregate basis.

Pure Broking Private Limited run contests on the Web Site in which we ask visitors for contact information (like their e-mail address). Pure Broking Private Limited uses contact data from its contests to send users, information about Pure Broking Private Limited and promotional material from some of our partners. The customer’s contact information is also used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

Third-Party Advertisement Servers

Pure Broking Private Limited engages the services of an outside advertisement company to display advertisement on the Web Site. These advertisements may contain cookies. While Pure Broking Private Limited uses cookies in other parts of the Web Site, cookies received with banner advertisements are collected by the Advertisement Company, and Pure Broking Private Limited does not have access to this information.

Protection of your Data and Information

The privacy and protection of your data and information provided to us is of vital importance. Pure Broking Private Limited shall ensure to safeguard the security and confidentiality of any information you share with us. Any personally identifiable information of the customers obtained by us shall not be used or shared other than for the purposes to which the customers consents. However security and confidentiality of information cannot be guaranteed cent percent. Hence despite our utmost efforts to protect your personal information, Pure Broking Private Limited and Purebroking.com cannot warrant the security of any information you transmit to us through our online services. Such transmission of your personal information is done at your own risk.

Disclosure of Customer Information

Pure Broking Private Limited and Purebroking.com shall not deliberately disclose customer’s personally identifiable information to any unauthorized third person, save and except where such information shall be disclosed in good faith and for the purpose of law for the time being in force or to protect the rights and property of Pure Broking Private Limited and Purebroking.com.

Public Forums

The Web Sites makes chat rooms, forums, message boards and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.

Supplemental Information

The Web Site supplements the information that you provide with information that is received Further to the above, in light of the recently notified Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011.(Hereinafter referred to as the Rules)

Following amendments deem required under the Privacy Policy -
The following shall be deemed to be sensitive information –
Sensitive personal data or information of a person means such personal information which consists of information relating to

  • password
  • financial information such as Bank account or credit card or debit card or other payment instrument details
  • physical, physiological and mental health condition
  • sexual orientation
  • medical records and history
  • Biometric information
  • any detail relating to the above clauses as provided to body corporate for providing service and
  • any of the information received under above clauses by body corporate for processing, stored or processed under lawful contract or otherwise

provided that, any information that is freely available or accessible in public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as sensitive personal data or information for the purposes of Rules.

Collection of Information

Any personal information collected from the client would be collected in order to satisfy the following conditions –

  • Compliance with KYC guidelines as per SEBI / Exchanges / Or any other Act or regulation requiring the same and any internal KYC guidelines formulated by Pure Broking Private Limited.
  • In order to provide enhanced trading experience to the client.
  • In order to provide any further information to be provided to regulators.

Such information may be collected in a manner that the client is always aware of the collection and purported usage of the same. The client shall have an option to withdraw consent to share the information. However such intimation shall be required in writing. Such intimation shall only be taken into account from the date on which the same is received. Pure Broking Private Limited may stop services in case such intimation is received in case the same is required under the regulations. Such information shall only be used for the purpose it is collected.

Further once the information is not required the same would be deleted provided the same is in compliance with the Regulatory requirements. Clients would be allowed an option not to disclose any information to be collected, provided the same is in compliance with regulatory requirements.

For any grievances the clients should send communication to Purebroking.com. Pure Broking Private Limited shall endeavour to resolve issues in a time bound manner. It shall be our endeavour to resolve such issues within 30 days from receipt.

Disclosure of information
  • Disclosure of sensitive information would be as per the terms agreed by the clients. For any change in such terms, the clients would be informed.
  • Provided no consent may be required in case the same is being shared as per compliance guidelines or as required by regulators.
  • Any information being disclosed to third parties would be in accordance with the Rules and would be done provided such third party has the same level of compliance guidelines as Pure Broking Private Limited.
  • Pure Broking Private Limited shall allow clients to review their personal information and the same shall be allowed to be edited provided exchange guidelines relevant to the same are followed.

Pure Broking Private Limited shall maintain reasonable security practices and procedures and maintain a comprehensive documented information security programme. In the event of an information security breach, Pure Broking Private Limited or a person on its behalf shall be required to demonstrate, as and when called upon to do so by the agency mandated under the law, that we have implemented security control measures as per their documented information security programme and information security policies and information security policies that contain managerial, technical, operational and physical security control measures that are commensurate with the information assets being protected with the nature of business.

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Attention investors
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Registered/Corporate Office AddressO-402,Milestone Leone,Athwagate,Nanpura,Surat-395001,Gujarat
Pure Broking Pvt. Ltd: Member of NSE & BSE – SEBI Registration no.: INZ000018531
CDSL: Depository services through Pure Broking Pvt. Ltd. – SEBI Registration no.: IN-DP-116-2015
Mutual Fund:Mutual fund services through Pure Broking Pvt.Ltd–AMFI Registration no:ARN-110016
For any complaints pertaining to securities broking please write to complaints@purebroking.com, for DP related to dp@purebroking.com. Please ensure you carefully read the Risk Disclosure Document as prescribed by SEBI
Copyright © 2016 Pure Broking Pvt.Ltd.
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