pure broking

Pure Broking (Your Financial Broker)

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HomeAbout Us Why pure Broking?

reason to trade with us

Industry Heavyweight

  • We have relentlessly challenged the status quo in the brokerage industry by eliminating unnecessary overhead costs and passing the savings on to our customers.
  • Even At Zero brokerage, great support.
  • Unlike other low-cost brokers, we offer a variety of affordable pricing plans so that you can choose the plan best suited for your needs.
  • Our powerful online trading platform will help you make better trading decisions.

Innovative Tools

  • Trade on your desktop, web, tablet and mobile. We will guide you through the entire installation process and answer all your software related queries so you can trade hassle free.
  • Easy to use online tools, such as our brokerage calculator, span calculator, and options strategy builder, better equip you to place your next trade.
  • Our online trading platform and tools allow you to make better trading decisions.

Powerful Online Education

  • There is always something new to learn. Our powerful education portal will help you become a better investor. Our online videos and curriculum are designed to teach newcomers and experts alike.
  • Self-directed, easy to use online learning for all types of investors irrespective of their knowledge level.
  • Powerful videos and custom curriculum to give you a fully immersive learning experience about the industry.
  • Online quizzes and tests to gauge your progress along the way.

Market Access

  • Pure Broking is a member of all major exchanges in India. We have full trading memberships on the NSE and BSE.
  • Investors can Access to Stocks, Futures, Options, Currencies and Mutual Funds as per their need.
  • Single platform that allows you to trade across all asset classes and all exchanges.


  • At Pure broking we understand the importance of your investment, and our team works continuously to prevent you from maximum probable threats.
  • Unlike other brokers, we do not offer high leverage to our clients, reason behind is many investors/ traders in India left treading due to extraordinary loss in stock market, we believe that you should take that much exposure at which you can sustain.
  • As we do not provide high leverage to you, we do not provide the same to any one else. So stay stress free as your stocks with us is always secure in ant market condition.

Simple account opening procedure

  • The market regulator, Securities and Exchange Board of India (SEBI) has mandated that every broker verify the details of their customers as part of the Know Your Customer (KYC) norms. The whole process of opening an account, thus, usually takes 6 to 12 working hours. While most brokers take days, sometimes weeks, to open up trading accounts for their clients, we strive to open yours as quickly and seamlessly as possible.

Funds safety with Pure

  • When you open an account with any financial services provider, it is critical to ensure that your funds are kept safe at all times. Keeping that in mind, Pure takes every measure it can to ensure that client funds are kept segregated and that funds safety is a top most priority.
  • Pure takes numerous steps to ensure that your funds safety is prioritized at all times.

In India, all brokerage firms are required to maintain a minimum deposit with each major exchange at all times to not only obtain memberships, but to also continue holding the membership. For more information on the minimum deposits that has to be maintained with the NSE, visit the following websites.

By enforcing this requirement, the exchanges weed out brokerage firms that are not well capitalized. The exchanges also ensure that the brokerage firms maintain a minimum net worth at all times. It is a SEBI policy that client funds must be separated and segregated into a separate bank account. This is different from the brokerage firm’s account(s). Therefore, even if a brokerage firm does proprietary trading, funds for these trades cannot be mixed with clients funds in any way or form.

Pure records every single call between a client and Pure. This is especially important for ‘Call and Trade’ orders, where the broker places an order on behalf of the clients. In case of any dispute, the recorded calls provide proof of exactly what transpired during a particular call. The client can also call the exchange and double check whether or not the broker properly placed the trade on their behalf.

Each year, all exchanges in India perform thorough audits on registered brokerage firms that span several days. The audit serves multiple purposes—it looks at when client funds entered the system, how much is being kept with the broker at any point in time, how and when the funds were used (trading audits), and other related compliance checks. These checks are done annually and in a detailed manner. This ensures safety of customers’ funds.

Exchanges have setup an Investor Protection Fund (IPF), which helps protect clients from losses arising due to the failure of the broker. The fund works by taking a part of the fees paid by the client and placing it into the IPF. A percentage of all transaction fees charged by each exchange go to their respective IPF’s. The main objective of the Investor Protection fund is to help clients recover losses in the rare case that a brokerage firm is responsible for client losses. This can happen in the case of electronic trades gone wrong, or a systematic, non-client-related failure that caused client losses. The IPF is maintained by the NSE and BSE.

As a general rule of thumb, we always encourage clients to first test our services by opening up a trading account with a small amount. Even if you opt to trade through another broker, we would recommend the same. As your trust grows with your broker, you can always increase your account size over time.
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Attention investors
"No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorise your bank to make payment in case of allotment. No worries for refund as the money remains in investor's account."
"KYC is one time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (broker, DP, Mutual Fund etc.), you need not undergo the same process again when you approach another intermediary."
"Prevent unauthorised transactions in your account --> Update your numbers/email IDs with your stock brokers. Receive information of your transactions directly from Exchange on your mobile/email at the end of the day ...... Issued in the interest of Investors."
Registered Office Address2nd Floor, Office-201, Athwa Arcade Shopping Centre, Opp. Yatim Khana, Athwa Gate, Surat-395001, Gujarat.
Corporate Office AddressShop No. S-5, Second Floor, VIP Plaza, Near Shyam Temple, Surat-395007, Gujarat.
Copyright © 2016 Pure Broking Pvt.Ltd.
Designed , Developed & Content Powered by   Accord Fintech Pvt. Ltd.
Pure Broking Pvt. Ltd: Member of NSE,BSE & ICEX – SEBI Registration no.: INZ000163631
CDSL: Depository services through Pure Broking Pvt. Ltd. – SEBI Registration no.: IN-DP-116-2015
Mutual Fund:Mutual fund services through Pure Broking Pvt.Ltd–AMFI Registration no:ARN-110016
For any complaints pertaining to securities broking please write to complaints@purebroking.com, for DP related to dp@purebroking.com. Please ensure you carefully read the Risk Disclosure Document as prescribed by SEBI